Product Marketing/Customer Marketing Manager (Remote)
Company: KnowBe4
Location: Clearwater
Posted on: February 18, 2021
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Job Description:
KnowBe4, Inc. is the provider of the world's largest security
awareness training and simulated phishing platform. KnowBe4 enables
organizations to manage the ongoing problem of social engineering
by helping them train employees to make smarter security decisions,
every day. Tens of thousands of organizations worldwide use
KnowBe4's platform to mobilize their end users as a last line of
defense and enable them to make better security decisions, every
day.We have ranked a best place to work for women, millennials, and
in technology nationwide by Fortune Magazine as well as #1 or #2 in
The Tampa Bay Top Workplaces Survey for the last five years.The
Product Marketing/Customer Marketing Manager is responsible for
creating innovative and creative marketing to drive brand loyalty
and customer acquisition and retention efforts. This position will
be a customer-focused marketer who will drive customer advocacy
through multiple channels, including referrals, testimonials, and
references. In addition, the ideal candidate will need to stay
informed on the competitive landscape and new product features and
help optimize the development of product messaging, collateral, and
sales enablement assets.Responsibilities* Create creative marketing
strategies (around positioning and messaging) that attracts and
converts prospective customers and leads into new customers* Build
content in the forms of presentations, battle cards, datasheets,
video testimonials, and customer success stories for the KnowBe4's
sales team.* Collaborate with Product Marketing and Product
Management for product launches and ongoing sales enablement
support.* Create, implement and successfully execute marketing
campaigns through a variety of channels that drive existing
customers to adopt new product features.* Stimulate, nurture, and
curate review activity on peer review sites and communities like
G2, TrustRadius, and Gartner Peer Insights.* Educate our customers
about KnowBe4's products and their benefits through customer
newsletters, customer-focused content, social media monitoring, and
more.* Perform competitive research and identify strategic
marketing ideas that give KnowBe4 a competitive edge with earning
new customers. * Identify new opportunities to applaud, support,
and retain our existing customers.* Create and implement new
projects and creative marketing ideas that will help improve
customer acquisition and retention efforts.Minimum Qualifications*
Bachelor's degree in Marketing, Communications, or similar field,
or equivalent working experience required* Past experience in
communications, marketing, analytics, or a related field*
Experience in the IT Security or SaaS technology industry *
Proficient in Salesforce customer database* Proficient in HubSpot
or similar marketing automation and smart list optimization to
build and optimize the right nurturing tracks and marketing
touchpoints to the customer* Previous experience performing
research or building competitive analyses* Past experience with
social media platforms and user communities like Twitter, LinkedIn,
and Spiceworks to identify and nurture customers, and monitor
conversations about the competitive landscape, a plus* Experience
creating and executing marketing campaigns and programs that drive
customer engagement and advocacy* Experience with Gmail and Google
Docs* Experience with MS Office (Word, Excel, Powerpoint)* Prefer
working in a collaborative, cross-team capacity: This role requires
you to work across functions and departments* Excellent
communication skills -- you will interact with customers and cross-
functional teammates regularly* Excellent command of all marketing
tactics, not just email* Strong writer and content creator
(including product sheets, ebooks, and other customer-facing
resources)* Ability to identify good product marketing * Ability to
develop various educational techniques to help customers understand
our products* Excellent time management and organization
skillsNote: An applicant assessment, background check and drug test
may be part of your hiring procedure.Individuals seeking employment
at KnowBe4 are considered without regards to race, color, religion,
national origin, age, sex, marital status, ancestry, physical or
mental disability, veteran status, gender identity, or sexual
orientation.No recruitment agencies, please.
Keywords: KnowBe4, Clearwater , Product Marketing/Customer Marketing Manager (Remote), Executive , Clearwater, Florida
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