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Regional Director of Marketing – Florida

Company: Trulieve
Location: Clearwater
Posted on: September 7, 2019

Job Description:

Position OverviewThe Regional Director of Marketing will work with the Florida dispensary network to build and retain the Truliever community; manage community and physician outreach initiatives; collaborate with retail, corporate marketing, branding and more to ensure success of the Trulieve brand and retail operations in Florida. This position reports to the Director of Marketing.Major Areas of ResponsibilityManage the community and physician outreach department to measure and optimize local awareness and drive revenue throughout Florida dispensary networkMonitor retail trends and market anomalies to develop customized market growth strategiesIn collaboration with the corporate creative team develop localized content needs and communication initiativesDevelop and execute quarterly marketing plansManage the Florida regional marketing budgetWork with brand partners to drive market awareness and growthPlan and coordinate with Florida retail department regional promotional plansHelp manage local PR and communicationsEnsure all marketing efforts are compliant with local regulationsContinually provide input to improve Trulieve's brand position in Florida with a thorough understanding of the market landscapeBe a Trulieve culture championMinimum QualificationsBachelor's degree in Marketing, Communications or related fieldMinimum 5 years experience as a leader in a consumer goods marketing departmentExceptional collaboration and interpersonal skillsMust excel in public speaking and have excellent presentation skillsMust work well under pressure and within tight timelines and shifting prioritiesMust be a self-starter and thought leaderThe role is based out of Clearwater, FLTravel up to 50% throughout FloridaPer state requirement candidates must pass Level 1 and 2 background checkp7SmTj2gai

Keywords: Trulieve, Clearwater , Regional Director of Marketing – Florida, Other , Clearwater, Florida

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