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Digital Advertising Manager

Company: PODS
Location: Clearwater
Posted on: June 7, 2021

Job Description:

Job Description

JOB SUMMARY

PODS is seeking an experienced Digital Advertising Manager to join our growing Advertising Team. The Digital Advertising Manager will be responsible for managing a multimillion dollar budget across Search Engine Marketing, Paid Social, Online Display, and Online Video channels. The successful candidate will be a data driven individual with a track record of improving campaign performance by using analytics to inform optimization and testing decision-making.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Responsible for day-to-day management of digital advertising channels
  • Measure and report performance of all digital marketing campaigns, and assess against goals
  • Accountable for key KPIs including CPC, CPQ, CPO, and ROAS
  • Work with agency partner to continually improve performance of digital channels, through optimization and regular testing of creative, targeting, messaging, etc
  • Identify trends and insights, and optimize spend and performance based on insights
  • Work cross functionally with the product, creative, brand, and other teams to create, implement, and optimize integrated campaigns that deliver against business goals
  • Oversee financial process related to digital channels, including invoices and reconciliations
  • Brainstorm new and creative growth strategies for digital channels
  • Identify trends and insights, and optimize spend and performance based on insights
  • Support vendor relationships, such as Google, Nielsen/VIQ and Jellyfish/DCM
  • Brainstorm new and creative growth strategies for digital, paid search and digital content strategy
  • May perform other duties and responsibilities as assigned

Keywords: PODS, Clearwater , Digital Advertising Manager, Other , Clearwater, Florida

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