Web and Marketing Automation Lead
Posted on: December 8, 2018
US-FL-ClearwaterJob_ID 2018-1043# of Openings 1Category Communications/MarketingOverview(ISC) is an international, nonprofit membership association for information security leaders. We're committed to helping our members learn, grow and thrive by providing world-class certification programs, education & training, and professional development opportunities that inspire a safe and secure cyber world. With more than 138,000 certified members, we empower professionals who touch every aspect of information security.Position SummaryIf you have a passion for user experiences across digital platforms and want to contribute to marketing campaigns using Sitecore's Customer Experience Platform, join the (ISC) Digital Experience team. We're looking for a motivated, organized specialist to assist in executing automated email campaigns, website landing pages with integrated forms, and developing high-impact content. ResponsibilitiesOversees day-to-day projects associated with web and email content, serving as team lead for web content specialists, and overseas technical implementation and operations of marketing automation platformsWorks closely with Marketing and other stakeholders to ensure campaigns are executed on schedule and use best practices for performance measurement and evaluating effectiveness Build campaigns and lead-nurturing programs using Sitecore's Email Experience Manager Uses A/B testing to measure effectiveness and adjust messaging content and scheduleDevelops processes and implements best practices for managing content on websiteRegularly reports on web and email effectivenessCreates templates for emails using HTML and creates user-friendly emails that display correctly across a multitude of devicesEdits and maintains the (ISC) website and microsites using Sitecore's web content management systemCollaborate with the marketing team to understand and support their strategies and tacticsMiscellaneous duties as assigned. Qualifications7+ years of demonstrated proficiency in HTML/CSS3+ years of Sitecore Content Management experience3+ years marketing automation experience (Sitecore EXM preferred)Previous experience in a lead or supervisory role preferredProficient in Adobe Creative SuiteProficient in Microsoft OfficeSalesforce.com experience a plusSkills/Competencies: Ability to demonstrate and support the 5 Company Core Values: Integrity, Excellence, Unity, Accountability, AgilityAbility to balance multiple projects simultaneouslyHighly detail and results-orientedA self-starter with strong execution and follow up skillsPhysical & Mental:Work extended when necessary5-10 % travel requiredWork in an office environment using dual monitor computer screensSitting for extended periodsPM18
Keywords: (ISC)2, Clearwater , Web and Marketing Automation Lead, IT / Software / Systems , Clearwater, Florida
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