Digital Marketing Manager

Company: Patchington
Location: Clearwater
Posted on: September 21, 2022

Job Description:

*Digital Marketing Manager*We have an opening for a full-time E-Commerce Sales & Marketing Manager. We have been in business for 40+ years and feature women's clothing.We are a small office and as such interpersonal skills are very important. The candidate must be able to work successfully both as part of a team and independently.*Responsibilities include: * - Set overall vision, strategy, roadmap, and priorities for customer acquisition, customer retention, and user experience - Grow digital marketing channels across paid media, social media, influencer marketing, SEO, PPC, email, etc. - Optimize the customers' website experience for branding & conversions - Create and maintain the digital marketing calendar - Creation and implementation of all digital marketing initiatives - Establish metrics to measure effectiveness and drive growth in order to report KPIs & strategize growth plans - Maximize marketing budget to develop a greater brand presence in selected strategic markets - Research and implement new marketing strategies and technologies - Manage fulfillment operations of the online store - Manage Digital Marketing Coordinator and Online Store Fulfillment Associate - Manage product assortment to maximize its effectiveness with the brand and our consumer*Experience: * - Minimum 2-5 years proven e-commerce marketing management experience - Minimum 1 year of experience managing direct reports - Understanding of web technologies, analytics, reporting and content management systems and processes - Motivated to succeed and go above and beyond as needed - Email blast Strategy and execution - Social Media Strategy and execution - Paid google ads and placement - Social media & blogs - Analysis of web performance - Google Analytics - SEO strategy - Mailchimp analytics - Analytical skills to maximize marketing efforts - Proficient in Shopify, Mailchimp, Canva & Adobe Photo Shop - Managing customer service & fulfillment - Managing inventory of a web site - Implementation of web site tasks - Uploading and product placement and coordination of product photoshoots.Job Type: Full-timeBenefits:* Dental insurance* Employee discount* Flexible schedule* Flexible spending account* Health insurance* Life insurance* Paid time off* Vision insuranceSchedule:* 8 hour shiftSupplemental pay types:* Bonus payAbility to commute/relocate:* Clearwater, FL 33760: Reliably commute or planning to relocate before starting work (Preferred)Application Question(s):* Required to be answered for consideration:If offered the position, what is the minimum salary you would accept for the position?You may also include your desired salary range, however the minimum salary requirement must also be stated.Education:* Bachelor's (Preferred)Experience:* Marketing management: 2 years (Preferred)* Google Analytics: 2 years (Preferred)* SEO: 2 years (Preferred)* MailChimp: 2 years (Preferred)* Shopify: 2 years (Preferred)Work Location: One location

Keywords: Patchington, Clearwater , Digital Marketing Manager, Executive , Clearwater, Florida