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Sr. Manager, Marketing Operations

Company: (ISC)2
Location: Clearwater
Posted on: September 19, 2022

Job Description:

US-RemoteJob_ID 2022-1407# of Openings 1Category Communications/MarketingOverview(ISC)-- -- is the world's largest nonprofit membership association of certified cybersecurity professionals. We're committed to helping our members learn, grow and thrive by providing world-class cybersecurity qualifications, professional development and engagement opportunities that inspire a safe and secure cyber world. With a membership more than 168,000 strong, we empower professionals who touch every aspect of information security.We strive for a true sense of belonging for all our employees and strive to foster authenticity, trust, empowerment and connectedness that leads to everyone's success. For more information, visit www.isc2.org/dei. Position SummaryIf you have knowledge, experience and a passion for marketing operations - including strong proficiency with Sales Cloud and Marketing Cloud, then we are looking for you. The ideal candidate is a leader who has demonstrated depth in complex marketing operations and automations systems to enable the transfer of knowledge to system users across the organization. This person should also have knowledge of journey mapping and of Salesforce Sales Cloud capabilities to enable for on-going integration and alignment of Salesforce Marketing Cloud capabilities. This candidate has experience with lead grading, scoring, and nurture/drip campaigns and must also have strong people skills to enable for effective assessment of user knowledge and deployment of user training to enhance system use and proficiency. We're looking for a motivated, organized professional to drive the acceleration in automation capabilities that increase team productivity and ensures quality across email campaign development, measurement, and reporting. Experience with ecommerce, online education delivery platforms like Course Merchant and exam registration platforms like Pearson VUE are a huge plus!Responsibilities

Lead the ongoing integration and system optimization of Salesforce Marketing Cloud. Has Salesforce Sales Cloud systems expertise to enable for true integration and transparency between systems.
Keep up to date on latest system upgrades/updates and convey changes of importance to the stakeholder user base
Lead the assessment and on-going training to improve overall system use and proficiency
Maintain a holistic view on all communications that are sent from multiple groups and systems, including Marketing Cloud, Salesforce, Course Merchant, and Pearson VUE.
Collaborate with marketers and comms team on ways of accelerating automation capabilities, increase team productivity and ensure quality across campaign development, measurement, and reporting
Oversee the development of comprehensive marketing automation journeys to mitigate competing messaging with targeted audiences
Oversee the marketing customization process, including the development of dynamic list and content
Deploy best practices in implementing lead grading, scoring, nurture and drip campaigns
Drive the improvement in tracking and reporting funnel conversion from Lead-MQL-SQL to Close Won/Loss
Explore social and advertising studio as well as other system capabilities to help improve implementation of cross-channel campaign strategies
Support Salesforce client database maintenance and client profiling to enable for effective cross/upselling efforts

Qualifications

Bachelor's Degree in related field required
8 years of Marketing experience with at least 6 years marketing automation experience (Salesforce Marketing Cloud preferred)
6+ years of demonstrated proficiency with Salesforce Cloud platform products including Marketing Cloud and its integrated services
6+ years of Sitecore or other Content Management System (CMS) experience
Experience with ecommerce, online education delivery platforms like Course Merchant and exam registration platforms like Pearson VUE are a huge plus!
Previous experience with journey mapping, dynamic lists & content, lead grading, scoring, and delivery of effective drip and nurture campaigns
Previous experience in working cross-functionally to achieve common goals
Proficient in HTML/CSS and Adobe Creative Suite
Proficient in Microsoft Office
Salesforce.com certifications a plus

Skills/Competencies:

Ability to demonstrate and support the 5 Company Core Values: Integrity, Excellence, Unity, Accountability, Agility
Ability to balance multiple projects simultaneously
Highly detail and results-oriented
A self-starter with strong execution and follow up skills

Physical & Mental:

Work extended when necessary
5-10 % travel required
Work in an office environment using dual monitor computer screens
Sitting for extended periods

#LI-remotePM18Equal Employment Opportunity StatementAll qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.PI191848951

Keywords: (ISC)2, Clearwater , Sr. Manager, Marketing Operations, Executive , Clearwater, Florida

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