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Marketing Strategy Manager - CPGP

Company: Parks, Experiences and Products
Location: Tarpon Springs
Posted on: May 12, 2022

Job Description:

As a Marketing Strategy Manager, your will bring the magic of Disney into homes around the world. You will be part of the global marketing strategy team, developing compelling marketing programs for Disney Consumer Products, Games and Publishing's (CPGP) commercial priorities, and working with your partners to lead creative campaigns. As a storyteller you will help shape and implement strategies that connect with consumers in groundbreaking new ways. You will also have knowledge of the marketing drivers, a curiosity for data and improvement, and a desire to connect insights and your unique voice to foster change. As a Marketing Strategy Manager at Disney's CPGP, you will work with beloved franchises such as Mickey & Friends, Disney Princess, Disney's Frozen, and Pixar. A day with CPGP may begin with supporting a global marketing Task Force on a campaign touching multiple lines of business, working with business leads to help create a multi-year marketing plan, or providing strategic input to agency partners to help shape the world-renown creative Disney is known for. Your experience with social (Facebook, Instagram, YouTube, Tik Tok), digital (Ad-based, web, E-commerce), experiential, retail, and content-based marketing will help promote impactful and efficient marketing programs.

Responsibilities :

  • Develop and help manage the marketing strategy development process, ensuring all milestones are scheduled and achieved
  • Manage follow-up processes and create timelines to keep overall marketing activations
  • Be a contact for a team of cross-functional partners as it relates to assigned projects and campaigns
  • Support the Marketing Strategy Manager in the hosting of regular meetings, sharing audience insights, and developing go-to-market strategies
  • Help develop marketing communications programs and brand projects while ensuring tactical plans meet goals and strategies
  • Track trends, research and consumer insights to guide development of campaign roadmaps, briefs, and communication plans
  • Support cross-functional team with insightful strategic direction to develop go-to-market plans
  • Help develop forecasts in cooperation with leadership, track ongoing program expenditures, making forecast recommendations on a monthly basis, and keep management informed of shifts
  • Work with the Marketing Strategy Manager to track implementation of programs; conduct post-mortem analyses
  • Work with Marketing Strategy leadership to maximize message reach and maintain continuity across audiences
  • Develop a deep working knowledge of the CPGP business and core consumers to help shape marketing strategies and franchise positioning to guide overall business goals
    Basic Qualifications :
    • 7+ years related Marketing or Sales strategy experience
    • Communicate with multiple partners at all levels
    • Experience collaborating with and achieve relevant results through others
    • Build sustainable relationships, and interact at all levels
    • Proficiency in managing teams through changes in strategic direction and priorities
    • An optimistic professional who leads by example
      Preferred Qualifications:
      • Experience with national level campaigns and marketing target audience expertise
      • Knowledge of product development and new product launches
      • Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, or Brand Management
        Required Education :
        Bachelor's Degree in marketing, business, communications, or equivalent

        Preferred Education :
        Master's in Business Administration

        Additional Information :
        Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

        #LI-VT1 and #DPEPFLA

Keywords: Parks, Experiences and Products, Clearwater , Marketing Strategy Manager - CPGP, Executive , Tarpon Springs, Florida

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