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Manager, Digital Experience

Company: (ISC)2
Location: Clearwater
Posted on: March 22, 2020

Job Description:

US-FL-ClearwaterJob_ID 2# of Openings 1Category Communications/Marketing

Overview

(ISC)-- -- is an international, nonprofit membership association for information security leaders. We're committed to helping our members learn, grow and thrive by providing world-class certification programs, education & training, and professional development opportunities that inspire a safe and secure cyber world. With more than 150,000 certified members, we empower professionals who touch every aspect of information security.

Position Summary

The Manager, Digital Experience leads a diverse team of product owners, front-end developers, business analysts, user experience professionals, and web content and marketing automation specialists to develop and execute a comprehensive and seamless digital communications strategy across all online properties. Oversee daily operations while closely collaborating with stakeholders throughout the business - including Member Services, Marketing, Sales, Education, Exams and our regional teams - to enhance the online experience for members and prospects, drive adoption of services, strengthen member value and engagement, and optimize conversions.

Responsibilities

  • Design, develop and oversee the execution of (ISC) 2 's digital communications strategy for online properties including the public and membership-facing aspects of (Sitecore), third-party web platforms, our online community, blog, landing pages and ecommerce modules.
  • Responsible for defining the association's online experience and formulating strategies to successfully implement the vision and ensure a seamless, consistent, on-brand experience.
  • Manage a team of Web and Marketing Automation Specialists responsible for maintaining and publishing content through the Sitecore CMS and executing email engagement campaigns through Sitecore Email Experience Manager (EXM).
  • Oversee the team responsible for Sitecore CMS, website functionality, user experience, content architecture and overall performance goals against customer experience and business objectives.
  • Lead and guide a team of Sitecore developers and user experience professionals to continually enhance the online experience, including developing web applications and functionality that enable members around the world to more easily manage their membership and interact with the association.
  • Oversee a team of product owners and business analysts who regularly engage with teams throughout the business to identify areas for improvement that are aligned with association objectives and create a vision and strategy for enhancements.
  • Work within the Agile environment and processes to drive and deliver projects on-time, on-scope and within budget.
  • Oversee the measurement and performance of digital experience efforts from all web properties and analytics tools to provide impactful recommendations and informed enhancements.
  • Develop digital personalization tools to strategically engage and move prospect/leads through the marketing funnel, as well as create more enriching experiences for members.
  • Promote and use industry best practices for usability, performance, scalability, design and maintainability while implementing enhanced user interfaces.
  • Collaborate with marketing and other key stakeholders to establish and track success metrics, UTM tagging methodology, reporting and adjust digital strategies to improve conversions and better identify campaign ROI.
  • Miscellaneous duties as assigned.

    Qualifications

    • At least 10 years of marketing or digital experience
    • Bachelor's Degree in marketing, computer science or a related field
    • 7+ years of demonstrated proficiency in HTML/CSS
    • 5 years' people management experience leading marketers and web developers
    • 3+ years of Sitecore Content Management experience highly preferred
    • 3+ years marketing automation experience
    • Experience as a product owner, project manager or team lead of enterprise-scale digital projects
    • Intermediate/Advanced level proficiency in Adobe Creative Suite, Google Analytics, AdWords, Data Studio and Tag Manager, Microsoft Office, Jira, Confluence and Salesforce
    • Thorough knowledge of interactive best practices like CAN-SPAM Act and GDPR requirements
      Skills/Competencies:
      • Ability to demonstrate and support the 5 Company Core Values: Integrity, Excellence, Unity, Accountability, Agility
      • Ability to balance multiple projects simultaneously
      • Highly detail and results-oriented
      • A self-starter with strong execution and follow-up skills
        Physical & Mental:
        • Work extended hours when necessary
        • 10% travel required
        • Work in an office environment using dual monitor computer screens
        • Sitting for extended periods
          PM18

Keywords: (ISC)2, Clearwater , Manager, Digital Experience, Executive , Clearwater, Florida

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