Marketing Automation and AI Specialist

Company: Kforce Inc
Location: Clearwater
Posted on: November 19, 2021

Job Description:

RESPONSIBILITIES: Kforce is seeking a Marketing Automation and AI Specialist for our partner in Clearwater, FL. This Marketing Automation and AI Specialist is responsible for managing, supporting, and fully leveraging the artificial intelligence platform (Conversica), the online chat platform (Intercom) and other automation technologies. The successful Analyst is a person with a good understanding of leveraging AI and marketing automation to achieve and support business goals. Key Tasks of the Marketing Automation and AI Specialist: Manage the AI, online chat, and marketing automation platforms daily - ensuring each is working correctly, meeting performance expectations and setting up new campaigns or functions Marketing Automation and AI Specialist assess various options and identify opportunities for optimizing and customizing the platforms to help the businesses grow and evolve Work with marketing and tech team as needed for integrations to other systems and involvement in campaigns that touch other areas as well. As a Marketing Automation and AI Specialist, you will maintain expert understanding of lead flow and best practices for lead scoring and nurturing and how they can be utilized in the AI, online chat, and other automation platforms Maintain and support integration of AI and online chat platforms with the CRM (HubSpot) Work with marketing team, key stakeholders, and management to define KPIs, create reporting, analyze campaign performance, communicate performance, and make recommendations based from sound judgement and data Key Results Area: Show successful and increasing improving performance from AI, online chat and marketing automation platforms and campaigns Document solutions and prepare/maintain support guides Document system configuration and administrative processes REQUIREMENTS: BS/BA degree MIS, Engineering or Business or equivalent experience Minimum 4 years' experience in technology aspects across Marketing/Sales automations and integrations, UX effectiveness, and workflow efficiency 3+ years using a system like Conversica that is driven by AI 2 + years managing an online chat platform 3 + years' experience utilizing a marketing automation platform 3+ years data analytics (SQL, Qlik, Tableau) plus multi database skills Experience using data and integration tools Experience with HubSpot as a CRM and marketing tool Highly experienced in marketing, workflow and CRM integrations, implementations, administration, and configurations Conversational artificial intelligence experience Excellent business analysis and problem-solving skills Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. by Jobble

Keywords: Kforce Inc, Clearwater , Marketing Automation and AI Specialist, Advertising , Clearwater, Florida