Digital Marketing Director
Company: e-TeleQuote Insurance
Location: Clearwater
Posted on: February 24, 2021
|
|
Job Description:
Description:
e-TeleQuote Insurance, Inc. is a leading independent digital
insurance agency that offers consumers convenient access to
Medicare insurance plans. We value integrity, consumer advocacy,
and employee professional development while creating strategic
value for our stakeholders.We have an immediate need for a Director
of Digital Marketing to lead the company's digital marketing
efforts. This position will be responsible for providing guidance
to our marketing department by evaluating and developing digital
strategies that focus on our ever-expanding lead generation
efforts. The Director of Digital Marketing will also work closely
with our sales department to maximize profits and market share
through lead generation strategies, and will also manage the
company's web properties, paid and organic search tactics, social
media efforts, and affiliate marketing program. This position will
report to the Vice President of Digital Marketing.Essential Duties
and Responsibilities:Manage and direct digital marketing and
content team strategy, activities and effectiveness.Execute tests,
collect and analyze data and results, identify trends and insights
in order to achieve maximum ROI in non-paid campaigns.Track,
report, and analyze engagement and content impact across all web
properties, email and social media campaigns.Research demand for
products and services.Conduct regular research and analysis of
competitor content, email and social media strategy.Develop and
manage advertising campaigns.Effectively manage digital marketing
projects from start to finish, including website, landing page and
UI development.Manage expenses related to content creation, email
and social media while staying on budget, estimate monthly costs
and reconcile discrepancies.Effectively communicate digital
marketing plans to employees, marketing team members and executive
team.Collaborate with external vendors, designers & internal team
members and stakeholders to promote the organization's
services.Provide support to sales and lead generation
efforts.Contribute to marketing effectiveness by identifying
short-term and long-range issues that must be addressed; provide
information and commentary pertinent to deliberations; recommend
options and courses of action; implement directives..
Requirements:
Education and Experience Requirements:Bachelor's degree in
business, marketing, communications, or related field
required.Minimum 5 years' experience in digital marketing
required.Experience in Health Insurance preferred.Comprehensive
knowledge of organic, email and social media marketing, conversion,
customer acquisition and retention necessary.Proven digital
marketing campaign experience.Experience with analytics
tools.Experience with sales and lead generation.Proven email and
social media growth experience.Proven experience managing teams of
content creators and marketing professionals.Qualification/Skill
Requirements:Effective time management skills and the ability to
multitask.Strong copywriting skills.Attention to
detail.Professional and proactive work ethic.High competence in
project and stakeholder management.Excellent interpersonal, written
and oral communication skills.Understanding and developing budgets
and finance, including expenditures, and return-on-investment
projections.Competency in Microsoft applications including Word,
and Excel.EOE AA/M/F/Vet/Disability PM20 PI130747662
Keywords: e-TeleQuote Insurance, Clearwater , Digital Marketing Director, Advertising , Clearwater, Florida
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Advertising JobsSales & Publishing - Community Magazine [NG1E] Description: Uncapped Commission - Flexible Schedule - Home-Based Work Are you a top-tier sales professional who wants the opportunity to control when you work, how much you earn, and how often you're away from home (more...) Company: The N2 Company Location: North Port Posted on: 03/7/2021 Marketing Manager Description: Marketing Manager International The Marketing manager responsibilities include tracking and analyzing the performance of international advertising campaigns, working and directing a global network of (more...) Company: GSI Location: Orlando Posted on: 03/8/2021 Sandwich Artist- Description: Apply at subway.com1444 US Hwy. 17 N., Wauchula FL 33873The Sandwich Artist greets and serves guests, prepares product, maintains food safety and sanitation standards, and handles or processes light paperwork. (more...) Company: Subway-- Franchisee Location: Wauchula Posted on: 03/7/2021 Sandwich Artist- Description: The Sandwich Artist greets and serves guests, prepares product, maintains food safety and sanitation standards, and handles or processes light paperwork. Exceptional guest service is a major component (more...) Company: Subway-- Franchisee Location: Longwood Posted on: 03/7/2021 Owner Marketing Associate Description: Outbound Ownr Pkg Sls - Owner Marketing Associate in Orlando, FL by Bluegreen Vacations At Bluegreen Vacations, we know where our true value lies.--It's not in our 60 resorts spread across the U.S. (more...) Company: Bluegreen Vacations Location: Orlando Posted on: 03/7/2021 Social Media Coordinator Description: Here--We--GROW--AGAIN --Are you looking to combine work, fitness and fun Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. (more...) Company: Crunch Fitness West Florida and Atlanta (CR Fitnes Location: Odessa Posted on: 03/8/2021 Sandwich Artist- Description: The Sandwich Artist greets and serves guests, prepares product, maintains food safety and sanitation standards, and handles or processes light paperwork. Exceptional guest service is a major component (more...) Company: Subway-- Franchisee Location: Tavares Posted on: 03/7/2021 Marketing Manager Description: Marketing Manager International The Marketing manager responsibilities include tracking and analyzing the performance of international advertising campaigns, working and directing a global network of (more...) Company: GSI Location: Orlando Posted on: 03/7/2021 Marketing Coordinator - Entry Level Description: At GO, we make the abnormal, normal. Our brand awareness with quality customer acquisition set our clients up to continue to grow Our campaigns contain quantifiable data for our clients to not only trust (more...) Company: Go And Develop Location: Orlando Posted on: 03/7/2021 Digital Marketing Specialist Description: NextPath Career Partners is currently seeking a Digital Marketing Specialist to join our client's team in Tampa, Florida. This is a permanent position. br br Responsibilities br ul li Manage (more...) Company: NextPath Career Partners Location: Clearwater Posted on: 03/8/2021 |