Director, Demand Generation & Digital Marketing (m/f/d/v)
Company: TeamViewer
Location: Clearwater
Posted on: February 15, 2021
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Job Description:
Company DescriptionAs a leading global provider of remote
connectivity solutions, TeamViewer empowers users to connect
anything, anywhere, anytime. The company offers secure remote
access, support, control, and collaboration capabilities for online
endpoints of any kind. By innovating with cutting-edge yet
easy-to-deploy Augmented Reality (AR) and Internet of Things (IoT)
implementations, the company enables businesses of all sizes to tap
into their full digital potential. TeamViewer has been activated on
more than 2 billion devices; more than 45 million devices are
online at any time. Founded in 2005 in Goppingen, Germany, the
company employs over 1.000 people in offices across Europe, the
United States, and Asia Pacific.Job DescriptionTeamViewer is
looking for an ambitious, creative and metrics-driven Director of
Demand Generation & Digital Marketing to drive the growth and
demand for our growing enterprise, mid-market and inside sales
teams. This position will be managing Americas, India and
Australia.* Develop a digital marketing strategy and road map to
increase new customer acquisition and sales across all digital
channels* Build out our demand generation email campaigns creating
impactful nurture programs to improve conversion rates from leads
to opportunities* Create, launch and optimize email marketing,
content syndication programs, landing pages, and display ads*
Manage social media advertising and SEM optimization and
performance* Perform analysis of all marketing campaigns, generate
insights and recommend actionable optimizations; Use data,
insights, and business intel to assist in the development of
marketing ideas and programs, identify trends, track performance,
improve conversion, and optimize spend* Create marketing personas
tied to specific customer needs and preferences* Develop programs
targeted towards engaged prospects within our ICP, in concert with
sales* Establish an ABM approach to support identification,
prospecting, and penetrating accounts that are in-line with our key
industry focuses* Create Account-based marketing activities
targeted at our key vertical segments* Partner with content and
event teams to align campaign execution* Analyze buyers' digital
journeys for actionable insights and optimization* Manage
project/program budget* Manage day-to-day execution of all demand
gen and digital programsQualifications* Bachelor's degree in a
relevant field of Marketing, Communications required; digital
marketing certification(s) a plus* 12+ years of professional
experience leading demand gen and digital strategy for a technology
organization and 5+ years in a leadership role* Proven track record
within a top-tier B2C or B2B marketing organization, implementing
digital marketing* Solid fluency in English language, both written
and oral. * Excellent communication skills with ability to clearly
convey ideas and data in written, presentation, and spoken formats
to a variety of audiences* Experience managing global team of
marketing professionals.* Experience using marketing automation
platforms (HubSpot, Marketo, etc.), and knowledge of CRMs
(Microsoft Dynamics, Salesforce)* Experience with digital marketing
tools, including Wordpress, Unbounce, Google Analytics, Social paid
advertising platforms.* * Data-driven mindset about implementing
campaigns, leveraging customer segmentation, programmatic buying,
retargeting and attribution analytics to optimize digital
investments* Solid knowledge of MS Office applications: Word,
Excel, PowerPoint, Outlook* Strong attention to detail, accuracy,
and organizational skills* Demonstrated ability to work
independently with little day-to-day leadership oversightAdditional
Information* Teams that collaborate and work with each other
towards a common goal. We offer career development, competitive on
target earnings, and a top tier benefits plan including medical,
dental, vision, and 401k match.* This position will start remote
until our offices reopen due to the pandemic.* Offices are located
in Tampa, Florida and Atlanta, GA.
Keywords: TeamViewer, Clearwater , Director, Demand Generation & Digital Marketing (m/f/d/v), Advertising , Clearwater, Florida
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