Director, Demand Generation & Digital Marketing (m/f/d/v)

Company: TeamViewer
Location: Clearwater
Posted on: February 15, 2021

Job Description:

Company DescriptionAs a leading global provider of remote connectivity solutions, TeamViewer empowers users to connect anything, anywhere, anytime. The company offers secure remote access, support, control, and collaboration capabilities for online endpoints of any kind. By innovating with cutting-edge yet easy-to-deploy Augmented Reality (AR) and Internet of Things (IoT) implementations, the company enables businesses of all sizes to tap into their full digital potential. TeamViewer has been activated on more than 2 billion devices; more than 45 million devices are online at any time. Founded in 2005 in Goppingen, Germany, the company employs over 1.000 people in offices across Europe, the United States, and Asia Pacific.Job DescriptionTeamViewer is looking for an ambitious, creative and metrics-driven Director of Demand Generation & Digital Marketing to drive the growth and demand for our growing enterprise, mid-market and inside sales teams. This position will be managing Americas, India and Australia.* Develop a digital marketing strategy and road map to increase new customer acquisition and sales across all digital channels* Build out our demand generation email campaigns creating impactful nurture programs to improve conversion rates from leads to opportunities* Create, launch and optimize email marketing, content syndication programs, landing pages, and display ads* Manage social media advertising and SEM optimization and performance* Perform analysis of all marketing campaigns, generate insights and recommend actionable optimizations; Use data, insights, and business intel to assist in the development of marketing ideas and programs, identify trends, track performance, improve conversion, and optimize spend* Create marketing personas tied to specific customer needs and preferences* Develop programs targeted towards engaged prospects within our ICP, in concert with sales* Establish an ABM approach to support identification, prospecting, and penetrating accounts that are in-line with our key industry focuses* Create Account-based marketing activities targeted at our key vertical segments* Partner with content and event teams to align campaign execution* Analyze buyers' digital journeys for actionable insights and optimization* Manage project/program budget* Manage day-to-day execution of all demand gen and digital programsQualifications* Bachelor's degree in a relevant field of Marketing, Communications required; digital marketing certification(s) a plus* 12+ years of professional experience leading demand gen and digital strategy for a technology organization and 5+ years in a leadership role* Proven track record within a top-tier B2C or B2B marketing organization, implementing digital marketing* Solid fluency in English language, both written and oral. * Excellent communication skills with ability to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiences* Experience managing global team of marketing professionals.* Experience using marketing automation platforms (HubSpot, Marketo, etc.), and knowledge of CRMs (Microsoft Dynamics, Salesforce)* Experience with digital marketing tools, including Wordpress, Unbounce, Google Analytics, Social paid advertising platforms.* * Data-driven mindset about implementing campaigns, leveraging customer segmentation, programmatic buying, retargeting and attribution analytics to optimize digital investments* Solid knowledge of MS Office applications: Word, Excel, PowerPoint, Outlook* Strong attention to detail, accuracy, and organizational skills* Demonstrated ability to work independently with little day-to-day leadership oversightAdditional Information* Teams that collaborate and work with each other towards a common goal. We offer career development, competitive on target earnings, and a top tier benefits plan including medical, dental, vision, and 401k match.* This position will start remote until our offices reopen due to the pandemic.* Offices are located in Tampa, Florida and Atlanta, GA.

Keywords: TeamViewer, Clearwater , Director, Demand Generation & Digital Marketing (m/f/d/v), Advertising , Clearwater, Florida